Under the Tailor Made program, a unique example of the 12Cilindri model was created, developed specifically for the South Korean market. The project combined automotive production, contemporary art, and Korean cultural motifs, serving as an example of how a custom order can extend beyond conventional automotive design.
International Collaboration and Concept
The work on the vehicle involved multiple parties. Ferrari craftsmen from Maranello, a group of Korean artists and designers, and the American team from Cool Hunting magazine, acting as curators, participated in the project. This format allowed the integration of the Italian brand's engineering base with artistic and cultural imagery from contemporary Korea.
Body and Visual Identity
The vehicle's main feature is the specially developed pearlescent lacquer Yoonseul. Its color palette shifts from turquoise-green shades to purple with blue highlights depending on the lighting. The inspiration came from traditional Korean celadon ceramics, the neon night architecture of Seoul, and the music scene, including electronic music and K-Pop.
Additional graphics on the body visualize the sound of the V12 engine. This element was created by the musical duo Graycode and jiiiiin and represents an abstract pattern extending along the body in darker shades of the primary color.
Interior and Artistic Details
The exterior design is logically continued in the cabin. Artist Hyunhee Kim used white translucent acrylic for the Ferrari emblems, center wheel caps, and elements of the center console. This material became a key visual accent both outside and inside.
The upholstery of the seats and cabin elements features a three-dimensional effect designed by Dahye Jeong. A similar pattern is applied via silk-screen printing on the glass roof. The white paddle shifters and brake calipers, used for the first time on a production Ferrari model, reference the artistic style of TaeHyuna Lee.
Unchanged Technical Foundation
Despite the extensive visual rework, the technical aspects remain standard for the Ferrari 12Cilindri. The vehicle is equipped with a naturally aspirated 6.5-liter V12 engine producing 830 hp (630 kW). Maximum revs reach 9500 rpm. Acceleration from 0 to 100 km/h takes 2.9 seconds, and top speed exceeds 340 km/h.
Cost and Positioning
The final price of the custom example is not disclosed. It is known that the base price of the Ferrari 12Cilindri starts at 395,000 euros. Considering the scope of work and the project's exclusivity, this vehicle is likely one of the most expensive versions of the model.
Summary
This example of the Ferrari 12Cilindri demonstrates the possibilities of factory personalization at the level of an artistic project. The vehicle combines a production technical platform with unique visual and cultural content, reflecting the region for which it was created.
