Alpina, which for decades produced its own versions of production models, has officially ended its existence as a separate automotive company. This article explains what exactly happened, why the decision was made, and what the future of the brand might hold.
From Family Business to Automaker Status
The company :contentReference[oaicite:0]{index=0} was founded in 1965 by Burkhard Bovensiepen. Initially, it focused on modifying BMW vehicles, offering enhanced engines, suspensions, and trim elements. In 1983, Alpina received official automaker status, allowing it to produce cars under its own name with individual VIN codes.
Over the decades, the brand built a solid reputation as a producer of fast yet comfortable and practical vehicles for daily use. These cars featured understated exteriors, high build quality, and an emphasis on long-distance travel.
Transition Under BMW Control
The decision to transfer brand rights was announced :contentReference[oaicite:1]{index=1} back in 2022. The subsequent years served as a transition period, during which the last Alpina models in the previous format were produced. As of January 1, 2026, this phase has ended, and the brand is fully integrated into BMW's structure.
Now, Alpina exists not as an independent manufacturer but as a designation for a special lineup of BMW vehicles. The new name—BMW Alpina—is intended to occupy a niche between the brand's standard models and Rolls-Royce products.
New Format and Positioning Shift
In the updated strategy, Alpina will no longer be represented in mid-range segments. Previously, the brand offered versions of 3 Series or X3 models, but going forward, the focus shifts exclusively to flagship vehicles. Alpina variants of large SUVs and executive sedans are expected.
In particular, the lineup may include a special version of the next-generation X7, including variants with traditional internal combustion engines and electric powertrains. A return of the B7 sedan based on the current 7 Series is also under consideration, potentially as part of its refresh.
Reasons for Ending Independent Operations
The Bovensiepen family previously noted that Alpina customers are accustomed to intensive use, covering up to 50,000 kilometers per year at high speeds. Amid tightening environmental regulations and the shift to electrification, maintaining the original philosophy became challenging without relying on a major manufacturer.
This divergence between the traditional approach and modern regulatory realities was one of the key reasons for ending the company's independent existence.
What Remains in Buchloe
The historic production site in Buchloe will continue operations, but in a different format. It will service and maintain Alpina vehicles produced from 1965 to 2025, including the development of spare parts and components. New vehicles bearing the Alpina logo will be created exclusively under BMW's control.
Conclusion
Alpina has completed a significant chapter in its history by ceasing to be an independent automaker. Going forward, the brand will become part of BMW's expanded premium strategy, focused on exclusive and technologically advanced models. The success of this transition remains to be seen.
