This vehicle draws attention for several reasons: its unusual powertrain layout and radically digital interior. The model was developed with the characteristics of the Chinese market in mind, which remains one of the key markets for automakers today.
The car demonstrates the company's approach to combining electric technologies with traditional solutions and reflects current trends in automotive interior design. At the same time, some decisions may raise questions, especially against the backdrop of the brand's previously announced plans to return physical buttons to its vehicle cabins.
A New Stage for Volkswagen's Electric Models
In recent years, Volkswagen has been actively developing its electric vehicle direction. However, sales results indicate intensifying competition in the global market. Despite nearly nine million vehicles sold last year, the company's positions in some regions have begun to weaken. In particular, noticeable sales declines occurred in the US and China—two key markets for global manufacturers.
The situation in the Chinese market has become particularly challenging: local companies are actively expanding their presence, and brands like BYD and Geely have surpassed Volkswagen in sales volumes. This is why the German concern is intensifying its focus on developing models oriented specifically to the requirements of Chinese buyers.
Hybrid Setup for Extended Range
The Volkswagen ID.Era 9x employs an unusual setup for electric models. The vehicle is equipped with electric motors, but the system also includes a 1.5-liter gasoline engine. It does not drive the wheels directly but operates as a generator, producing energy for the electric motors.
This technology allows for a significant increase in the vehicle's range. According to the manufacturer's calculations, the total driving distance can reach approximately 1000 kilometers. It is important to note that this figure is calculated using the Chinese CLTC cycle, which is considered less stringent compared to European standards.
The model offers two battery options:
- a 51.1 kWh battery
- a 65.2 kWh battery
The version with the larger battery will be paired with an all-wheel-drive system and two electric motors. The vehicle's mass in this configuration is about 2.7 tons, which is typical for large electric crossovers.
Interior with Almost No Physical Buttons
One of the main features of the new model is its fully digital cabin. Most vehicle functions are controlled via touchscreens. The front panel features two 15.6-inch displays that occupy a significant portion of the space.
The traditional instrument panel is replaced by a head-up display projecting information onto the windshield. For second-row passengers, there is an additional 21.4-inch screen that extends from the ceiling and is intended for multimedia functions.
Rear-seat passengers also receive additional capabilities. Special projectors in the door panels allow control of some multimedia system functions.
Physical controls in the cabin are almost absent. Exceptions include the hazard light button and power window switches.
Market Specifics and New Requirements
It is noteworthy that such a minimalist interior appeared at a time when Volkswagen had previously stated its intention to return traditional buttons for the most frequently used functions. However, company representatives explain that buyer preferences vary across regions.
In the Chinese market, digital interfaces are considered more modern and in demand, so the developers focused on touch controls.
However, the situation may be complicated by changes in Chinese legislation. New requirements mandate physical buttons for key vehicle functions and prohibit certain types of retractable door handles. If these rules come into effect before sales begin, the vehicle's design may need partial modifications.
Conclusions
The Volkswagen ID.Era 9x demonstrates the company's new approach to developing vehicles for specific regional markets. The model combines an electric powertrain with a gasoline generator for extended range and offers a fully digital interior.
The vehicle also reflects the modern trend toward maximum use of touch interfaces. However, evolving legislation and differences in buyer preferences may influence the model's final configuration before it enters the market.
