Yes, it's technically more of a tall hatchback than a true crossover, but its boxy shape and high roof clearly position it to compete with subcompact SUVs like the Chevrolet Trax, Nissan Kicks, and Subaru Crosstrek. The current third-generation Soul has been on sale since 2020, and for 2025 the big news is the introduction of the limited Soulmate edition—we'll get to that shortly.
How Much Does It Cost?
In the U.S. market, the base 2025 Kia Soul LX starts at around $21,000–$22,000 (MSRP before destination and options). That's one of the most affordable entries in the Kia lineup. Step up to the S trim (approximately $23,500–$24,500) and you gain nice upgrades like 16-inch alloy wheels, keyless entry and push-button start, power driver seat, dual-zone climate control, a larger 10.3-inch touchscreen, wireless phone charging, and additional driver assists. The sportier GT-Line runs about $25,000–$26,000, while the top EX trim tops out near $27,000.
Approximate market prices for the United States (MSRP may vary by region and dealer incentives).
New for 2025: What's the Soulmate Edition?
The headline addition for 2025 is the limited-run Soulmate edition. Kia leaned into the model's name with this special trim, offering unique touches such as:
- Exclusive 18-inch wheels
- Two-tone exterior paint
- Brown synthetic leather interior trim (stylish and easy to clean)
- Premium Harman Kardon audio system
The Soulmate feels like the choice for buyers who want more than just transportation—they're getting a distinctive, personality-driven companion on wheels.
Engine and Performance: Solid but Not Exciting
All 2025 Soul models are powered by a 2.0-liter four-cylinder producing 147 horsepower and 132 lb-ft of torque. It's paired exclusively with a CVT and front-wheel drive only—no all-wheel-drive option is available. The 0–60 mph sprint takes around 8.3 seconds—respectable for daily commuting but not thrilling.
EPA fuel economy ratings range from about 29–30 mpg city and 35–36 mpg highway, depending on trim. That's impressive efficiency for a boxy, relatively tall vehicle. Unfortunately, there's no electric Soul for 2025 (the previous Soul EV was discontinued), though Kia has the upcoming EV3 planned for future years.
Comfort and Safety: Where the Boxy Shape Shines
One of the Soul's biggest strengths is its spacious cabin despite compact exterior dimensions. The tall roof provides excellent headroom, and the upright design makes loading bulky items easy. Even taller passengers find it comfortable front and rear. Standard and available safety features include:
- Automatic emergency braking
- Auto high-beam headlights
- Lane-keeping assist
- Blind-spot monitoring (on higher trims)
- Adaptive cruise control (GT-Line Technology package)
On the safety front, the 2024 Soul earned four out of five stars from NHTSA, while IIHS gave it mostly "Good" ratings—solid, if not class-leading.
Should You Buy One?
The Kia Soul delivers excellent value with its affordable pricing, generous features, and standout styling. If you prioritize quirky looks, high seating position, roomy interior, and easy maneuverability in cities like Los Angeles or New York, it's a strong contender. Drawbacks include the lack of all-wheel drive and slightly below-top-tier crash-test scores from NHTSA. On the plus side, Kia backs it with one of the industry's best warranties—10 years/100,000 miles powertrain coverage.
A Quick Take
In my view, the Soul isn't a full crossover but carves out its own niche for drivers wanting elevated ride height and bold design without spending premium money. Adding AWD would broaden its appeal even further, but Kia clearly believes its core urban-focused audience is happy as is—and sales numbers suggest they're right.
Bottom line: If all-wheel drive isn't a must-have and you value personality, practicality, and value, the 2025 Kia Soul—especially the new Soulmate edition—could be your perfect everyday companion.
